The McMaster Athletic Centre Community Board is a 6' x 4' white board allowing approved community and student community signages to be posted. Eventually, the board will be framed and more aesthetically appealing. It is positioned in a very high traffic flow such that everyone needing access to change rooms will go by this board four times to change and then go by it again to go to their destined facility and then back again to change and then again to leave.
Although high traffic, I have noticed on three occasions where I have stayed for more than an hour each time, people usually just walk by. People do not stop to check signs and notices unless they were waiting for something or someone. Nothing seems to catch their eyes. As a result, I have asked that my contact would consider allowing me to put up a digital LCD display allowing me to put up colourful digital ads. It is being under consideration.